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Sony: We were “Dancing in the Aisles and High-Fiving"

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Sony: We were “Dancing in the Aisles and High-Fiving"

Post #1 by Gregster » Tue Jun 24, 2014 5:06 pm

When Microsoft Announced Xbox One with $499 Price Tag

At the time of their launch, Sony and Microsoft’s respective PlayStation 4 and Xbox One consoles broke several sales records and went through the expectations of the manufacturers. Sales turnout was immense and both the latest consoles kept setting new records in various regions even after months of their launch. However, Sony’s PlayStation 4 almost always hovered above the Xbox One in various regions due to its lower price point. What was Sony officials’ reaction when Microsoft first announced Xbox One with $499 selling price? Well it is pretty obvious, they were all very glad and captivated.
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Scott Rohde Says We Were “Dancing in the Aisles” When Microsoft Announced Xbox One for $499 and We Were Ready for a Cheaper SKU
Microsoft lost a considerable amount of fans due to the original $499 price point of its latest video game console. A large number of gamers who had to choose between the two latest consoles favored the PlayStation 4 just because of its lower selling price. Fortunately, Microsoft didn’t take long to realize what the people want and listening to the fans’ feedback, the platform holder announced a kinect-less Xbox One bundle that went on sale for $399 just before E3 2014 kicked off.
The original Xbox One bundled with the newer version of Microsoft’s motion sensing peripheral is still up for sale at $499 but now those who want to buy only the console have the option to pay $100 less for the newly released bundle. Price point of both latest console is same so now Sony apparently won’t be able to attract more gamers due to lower PlayStation 4 cost. Nevertheless, talking with Scott Rohde, the head of Sony Worldwide Studios America, Arstechnia asked him about his reaction when he first heard that Microsoft will launch the Xbox One for $100 more than the PlayStation 4. Rohde said:
“I’m not gonna lie. I remember exactly where I was. We were in press conference rehearsals last year. We had a feeling they were going to come in at $499, but we weren’t sure. So yeah, we were dancing in the aisles and high-fiving. It was great. Anyone that came in on an interview, it didn’t matter what the question was, I could always just answer it with $399. It was the answer to every question.”

Rohde further explained that Sony started working on PlayStation 4 hardware design way back in 2008 keeping the $399 price tag inflexibly in mind and Shuhei Yosida, the President of Sony Worldwide Studios also supported the idea. The company had learned enough lessons from its last-gen PlayStation 3 console and thus, the lower price point this time was inevitable.
“We thought we could overcome Microsoft in the previous generation because the first Xbox didn’t have that great market penetration, and PlayStation 2 was so dominant in that era. We wanted a machine in PlayStation 3 that was amazing, that could do everything, and completely misjudged how much the market could bear in terms of price point. Also, coming out a year late, it took us some catch up to get where we needed to be. But we’re proud of where PS3 ended up and how it’s still going strong today.”
To be more competitive in selling cost, Microsoft has now released a Kinect-less Xbox One that can really, even if by little margin, hurt PlayStation 4 sales. Rhode expressed his thoughts on this fact saying: “I think that, to be truthful, we always assumed that eventually they’d have to release a SKU without a camera. So we were waiting for it to a degree, and we were ready for it.”


Read more: http://wccftech.com/sony-dancing-aisles ... z35ZbYkyY4


With Xbox's API not being all that and a few probs (that I have read) with connections, Sony seem to be the better?


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Re: Sony: We were “Dancing in the Aisles and High-Fiving"

Post #2 by zoomee » Tue Jun 24, 2014 6:44 pm

Price wasn't the only factor as to why the ps4 outsold the xbone - the fact it's got more powerful helped a lot in its favour.
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Re: Sony: We were “Dancing in the Aisles and High-Fiving"

Post #3 by Gregster » Tue Jun 24, 2014 11:04 pm

zoomee wrote:Price wasn't the only factor as to why the ps4 outsold the xbone - the fact it's got more powerful helped a lot in its favour.

True but what does cheese me off.... They are both so far behind PC and yet they seem to get GFX on par with us. There is more to it of course but I do Meh when I read that UBI downgrade games so as not to make the PC stand out too much.
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Re: Sony: We were “Dancing in the Aisles and High-Fiving"

Post #4 by ALXAndy » Wed Jun 25, 2014 10:36 am

Gregster wrote:True but what does cheese me off.... They are both so far behind PC and yet they seem to get GFX on par with us. There is more to it of course but I do Meh when I read that UBI downgrade games so as not to make the PC stand out too much.


This is a part of why, over the years, I've given up on gaming all together.

When Microsoft designed the original Xbox they did not do so to help people or make gaming better. They did it because they could not charge licensing fees on PC games (due to a legality) and felt like they were missing out on a chunk of the gaming market. At the time Microsoft Studios used to make some absolutely brilliant PC games (Motocross madness, Midtown etc) so Microsoft simply stopped releasing PC games all together and started releasing Xbox games where they could charge $15 or so per game in licensing fees.

Over the years they have done a fair shake of either stopping companies releasing games on the PC all together, or, delaying them by years (Alan Wake anybody?!?).

I can tell you now Greg, if it weren't for the consoles we would have graphics ten times better than we do now, with all sorts of crazy technologies. But sadly the consoles are where the money is at and thus it will always remain like that. Well, unless consoles die off completely (don't bet your house on it).

I don't think UBI are holding anything back from the PC. Watch Dogs ran like S*** as it was tbh. And the reason? Console = massive payday 1, PC = smaller payday but hey, it's all money.

The PC is not the priority and hasn't been since the late 90s. That was the last time devs sat down to develop for one platform (the PC). Now? it's as I said; console first, PC sloppy second.

And that's why all of these technologies like Physx, 3D, 4K, etc will never take off. They are just things for Nvidia and AMD to wave in front of us PC owners because they know how desperate we are to see some exclusive content on the PC. The fact is though that it's just not going to happen again.

You've seen what a crappy 8 core Kabini can do with a crappy little low end Radeon (Xbone PS4). Now work that out into power terms and think about what a 7990 should be able to do. IE - if the 360 could do what it did with a 8500GT or whatever it was the mind boggles when trying to compute what something like the 7990 or the Titan could do.

But no, we need ten times the amount of power to run the same game with slightly better graphics. This all comes down to the games we play being mainly designed to run on a console, then botched together for us for a second payday.

Now had Microsoft not decided to make the Xbox back in 2003 or whenever it was? things would be very different. But as it stands they have made sure to choke PC gaming as much as they can because it's not in their financial interests to make it better. They want people on their console and they want to be charging a $15 licensing fee per game.
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Re: Sony: We were “Dancing in the Aisles and High-Fiving"

Post #5 by FullMetalTony » Wed Jun 25, 2014 10:59 am

You've hit the nail on the head there. I still enjoy gaming, but you have to be realistic about what we're going to get, which is never going to be anything that our fantastic machines deserve.
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Re: Sony: We were “Dancing in the Aisles and High-Fiving"

Post #6 by zoomee » Wed Jun 25, 2014 7:53 pm

I played BF4 in single player mode and was like woah - gfx are awesome, as soon as I tried multiplayer I was like wtf, this is so crap!!
The gfx on MP mode on the PS4 are well nerfed in comparison to the PC (lets also not talk about how bad I play FPS with a controller).

For me the PC always has its place - FPS games are for PC (nothing beats mouse + keyboard for precision)
All the rest get played on a console (just because I like to kick back on the sofa and use a 55" screen to play).
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